“MOVE WITH PASSION” Sneaker Ad

MUSE: a person or personified force who is the source of inspiration for a creative artist.

Brief: To create an advertisement that showcased a sneaker designed with dancers in mind.

The goal from the start was to not only showcase the sneaker design but also capture the energy and spirit of the dance community. We found the best course of action was to study real dancers and capture this vision in the form of a fiery character, a muse, to represent the spirit of the brand and inspire all to join in the art of dance.

Timeline: Approx. 1 month

Role: Director/ Producer/ 3d Artist/ Motion Graphics/ 2d Animation